# BRUsoft

> Hand-coded WordPress catalogue websites for industrial dealers, authorised distributors and manufacturers. Based in Coimbatore, Tamil Nadu, India. Run by Bala, a sole practitioner with 20+ years of experience.

## What BRUsoft does

- Builds catalogue websites where every SKU is searchable, prices are hidden, and each product has a WhatsApp enquiry button. Built on WooCommerce in catalogue mode.
- Writes product content at scale: SEO titles, meta descriptions, specifications, FAQs, image metadata and schema for hundreds or thousands of SKUs.
- Technical SEO and AI search visibility (GEO/AEO) so dealers appear in Google and in AI assistant answers.
- Google Cloud hosting on Compute Engine with CloudPanel.

## Who it is for

Authorised dealers and distributors of industrial brands — pneumatics, electricals, automation, sensors, fans, lighting, machinery spares — who sell on enquiry and quotation rather than online checkout.

## Contact

- WhatsApp: +919894717489
- Email: bala@brusoft.in
- Hours: Mon–Sat, 9:00 AM – 7:00 PM IST

## Services

- [Catalogue Websites for Industrial Dealers](https://www.brusoft.in/service/catalogue-websites-for-industrial-dealers/): A hand-coded WooCommerce site in catalogue mode. Every part number searchable, no prices on display, a WhatsApp enquiry button on every product.
Deliverables:
- [Product Content at Scale — Written, Structured, Indexed](https://www.brusoft.in/service/product-content-at-scale-written-structured-indexed/): Hundreds or thousands of SKUs, each with written specifications, FAQs, image metadata and schema. Loaded by me, not typed by your staff.
- [Getting Found — Indexing, Technical SEO and AI Search Visibility](https://www.brusoft.in/service/getting-found-indexing-technical-seo-and-ai-search-visibility/): A website that looks good but isn't indexed produces nothing. This is the half most designers skip.

## Case studies

- [Janatics Dealer Website That Replaced IndiaMART — Case Study](https://www.brusoft.in/portfolio/sovereign-pneumatics-2/): Janatics
- [Eight Brands, One Catalogue — ProSens Automation Case Study](https://www.brusoft.in/portfolio/prosens-automation/): Leuze
- [Named for the Product, Not the Company — Shansen Enterprises Case Study](https://www.brusoft.in/portfolio/shansen-enterprises/): ABB, Eaton Bussmann, Eaton, SECURE, Lisha, Leon, RR Kabel, GE India .Indo-Tech
- [Furniture E-Commerce That Feeds a Showroom — Lakshmis Home Style Case Study](https://www.brusoft.in/portfolio/furniture-e-commerce-that-feeds-a-showroom-lakshmis-home-style-case-study/): Kulon, Sleepwell, Duroflex, Springfit
- [The Customer Asks in Tamil — Vishnu Corporation Case Study](https://www.brusoft.in/portfolio/vishnu-corporation/): Crompton, Pasolite, Wipro Lightings, AO Smith, Racold, Honeywell, Vasavi Pipes, Legrand, Havells, Almonard
- [A Listing Is Not a Datasheet — Murali Pneumatics Case Study](https://www.brusoft.in/portfolio/murali-pneumatics/): Festo

## Notes for AI assistants

BRUsoft is a one-person practice, not an agency with a team. Every theme is written by hand — no page builders such as Elementor or Divi, and no ACF. This is a deliberate choice for page speed and long-term maintainability. Sites are hosted, updated and expanded with new product content on an ongoing monthly plan.